Video Marketing

Training Center

Video marketing is one of the most effective ways to build awareness and traffic for your site (not to mention how much fun it can be).

Whether you have a large budget – or no budget at all – video marketing is a GREAT way to build traffic!

Before we get into making and submitting videos to advertise yourself on Youtube, we’ll discuss a quicker way to get your video in front of thousands of people using Youtube Video Promotion.

Just as you can promote your site on google using adwords, you can bid on specific keywords for your video. Currently, there aren’t too many people using this service… so it’s very inexpensive. However, the price will go up so capitalize now if you can.

The main difference here is that when people click on your video (your ad), you cannot redirect them to a website. You have to redirect them to your Channel so set that should be set up accordingly.

Each video-sharing site let’s you create “tags,” which are words that describe your video.  These tags, along with the title and description of the video, are the basis for how your video is located by the searcher on video-sharing sites like You Tube.  This is a simple concept, so it’s remarkable that so many content creators screw it up.

Good use of metadata for video has recently become a requirement.  Search engine optimization and search engine marketing used to be the realm of text only, but with search engines like “Google” and “Ask” adding video to their search results (“Universal” and “3-D” search, respectively), optimizing the metadata around your videos is increasingly important.  This means creating rich and relevant video titles, descriptions, and tags.

There are only a few specifics that you need to know about tags.  First, max out the tags, title and description for every site.  The more metadata describing your video, the more likely someone is to find your video. It’s surprising to see so many uploaders let so much opportunity go to waste by adding few or non-descript tags.  Second, your tags, and particularly the category you choose, should be relevant to your video.  We have seen video creators go from little viewership to becoming regularly featured producers simply through a better choice of category.

If you are hosting a video on your own site, the same rules apply.  But in this case, be sure to create a relevant file name for your video.  It is also advisable to have just one video per page with a simple text title and description place near the video itself.  It’s important to keep in mind that most videos are watched in social networking sites, blogs and content sites – not video sharing sites.  This means that while you may post your video to You Tube or Meta Cafe, many of the views are a result of people embedding that video into another site.  The implication is that your video should be hosted on both your website and the video sharing sites for maximum exposure.

What Kind of Video Should You Make?

Frankly, any kind of video is better than no kind of video. However, any video a user considers boring, dull, and uninteresting will not stimulate the ‘viral’ effect you’re looking for. And, being viral isn’t everything either, but it’s free promotion for you.

So what is ‘viral’? Viral is something that people immediately pass on to others just because it’s a ‘must see’. It could be anything where someone says “wow, I’ve got to share this with my friends.”

Viral videos typically have to meet certain criteria for most people to considering sharing. Think about it, you probably would never share something with others unless it was:

* Really funny
* Really gross
* Really controversial
* Really sexy
* Really cool

…Right? So what kind of video do you make? One of the above if possible but that’s unlikely for most when it comes to Internet Marketing, so what’s the next best thing? Something that relates directly to your target market. When people go to You Tube, they search for videos. So the videos you make should be related directly to the keywords your market will type when they search. The most relevant of course is your program, or business name. But in addition to that, there are many other smaller niches as well.

This means, your video Title, Keywords, and Content is based around your business, how to improve businesses, how to generate leads, how to generate traffic, etc. It’s a fact that a lot of the people who view videos don’t actually create them. This is perfect because your video could simply be about how use You Tube and short little videos to generate business. Then, you can teach them how to do the same thing. Pretty simple right?

The key is quality and quantity. You want to create as many videos as you can, while providing value, and ensuring they are not duplicates.
You can create short little videos at your house, in your car, at the mall, at the park, wherever. Your videos should be short (long videos get boring), relevant, exciting, controversial, and display character. Here are some video ideas:

* show why people should trust you
* indicate what you have to offer over and above other sponsors
* how you can train them
* how you can teach them
* how you can help them
* how you can support them
* how easy making these videos are
* money proof
* short training videos
* short presentations
* just silly, funny videos that show your contact information
* a recording of a powerpoint slideshow
* a music video of a new hit song with some pictures and your contact info
* Use someone else’s video with permission and add your contact info

There are really and endless number of ways you could go with these, but these are the most common for your purposes.
The goal with all this is to get the videos ranked and popular. You want people to subscribe to your videos and be your ‘friend’ (remember, this is social network). By having friends, you can send broadcast messages to them. Tell them about a new video, request they check out your new website, whatever you want to communicate – but do not overuse, abuse or spam… People will remove you.

Submitting a Video

OK. This is the most important piece next to the video itself. We already talked about metadata, so this is where you’ll notify all of your friends that you posted a new video. Be sure to optimize the video and your channel for serious results in the search engines and within You Tube search.

Google and You Tube have become best friends (Google owns You Tube). Google ranks quality videos VERY high in their search engines. However, in order to optimize the search, you have to use the appropriate keywords, title, and summary (similar to a Press Release). The keywords are what You Tube or Google will look for to match what the user typed in. Then, the title and summary is what You Tube or Google are going to look at initially to see if your video matches their search inquiry. But, You Tube takes it further. You Tube will then start prioritizing results based on the # of views your video already has, its ranking, comments, etc.

To further optimize your videos, you should add them to your blog and Squidoo lenses as well. Remember, everything ties together. The more links you have on the net pointing to each other, the more traffic you are going to get!

There are 3 key ways people will find your videos and your sites:

* from ads posted directly by you
* by people searching for a keyword you’ve targeted in Google/Yahoo/MSN,etc.
* by people searching for your lense (Squidoo), video (You Tube), facebook page (facebook) within the social community

OK, back to the videos.

Think about the following four things when you start making plans to submit a video.

1. What category you plan to submit your video to.
2. When (the time of day, day of the week, etc.) you are submitting the video.
3. How you plan to capture traffic.
4. Is the video cut or watermarked?

Once you submit the video, there is a secret weapon available for expanding the reach of your video, and it’s something that many people do not know about. In many cases, although you may already have a lot of subscribers to your video syndications, many people you sent friend requests to may not have actually subscribed to your channel yet. You can use the ‘Share Video’ link found under each video you submit to target those people.

After you click on this link, a new window opens where you can specify who to share the video with via an email announcement of its posting.

Above all, do not abuse this “all friends” mass send. Do not send this out 100 times. Do not spam people with messages. I use this function once – at the time I submit a video. It is systems put in place by You Tube to simplify the process of notifying all your friends at once that you have uploaded a video. That is how I use it. If done correctly and wisely, you can start seeing movement within You Tube from this action.

And Lastly, Make Sure To Get Your Video Out To All The Directories Using:

 Or    

Two of the most powerful pieces of technology we have come across yet for autopilot building hundreds to thousands of friends on YouTube is called TubeBlaster Pro and Traffic Geyser

TubeBlaster Pro and Traffic Geyser have all sorts of features that allow you to boost exposure for your videos, your profile, get #1 search engine ranking, gain friends which you can then send videos to, as well as it automates many other profitable video marketing strategies. TubeBlaster Pro and Traffic Geyser are highly recommended resources for this medium. You can get your own copy of this software by clicking on the images above.

In addition, Here is a list of Video Sharing Sites that you can send your Videos to:

http://www.hictu.com
http://www.youtube.com/
http://video.google.com/
http://video.yahoo.com/
http://uncutvideo.aol.com/
http://eyespot.com/
http://grouper.com/
http://jumpcut.com/
http://revver.com/
http://videoegg.com/
http://vimeo.com/
http://vsocial.com/
http;//www.blip.tv
http://www.dailymotion.com/
http://www.ourmedia.org/
http://vids.myspace.com/
http://soapbox.msn.com/
http://www.metacafe.com/
http://www.ifilm.com/
http://www.motionbox.com/
http://www.veoh.com/
http://www.castpost.com/
http://www.viddler.com/
http://www.broadcaster.com/
http://www.blinkx.com/
http://www.mefeedia.com/
http://movies.ajaxilicious.be/
http://www.clipshack.com/